Ritual Guide

Your no-BS guide to luxury skincare that actually works


Let's Talk Clean Beauty (Without the Greenwashing)

Here's the thing about "clean" beauty—everyone defines it differently. At Lune Ritual, we keep it simple: we use ingredients that are both safe and effective, skip the questionable stuff, and never compromise on results. Because what's the point of clean beauty if it doesn't actually work?

The Never List

No parabens. No sulfates. No synthetic fragrances. No phthalates.
Why? Because there are better alternatives that don't make you choose between safety and performance.


Your Ingredient Cheat Sheet

Hyaluronic Acid — The Hydration Hero

Found in: Hyaluronic Acid Serum ($98), Hyaluronic Moisturizer ($148)

Think of it as a tall drink of water for your skin. This molecule holds 1,000x its weight in water, which means instant plumping and long-lasting hydration. Pro tip: Apply to damp skin for maximum effect.

Best for: Everyone. Seriously. Dry skin, oily skin, combination—everyone needs hydration.

Retinol — The Gold Standard

Found in: Collagen and Retinol Serum ($125)

The most studied anti-aging ingredient on the planet. It speeds up cell turnover, smooths texture, and tells your skin to make more collagen. We've buffered ours with soothing ingredients because nobody has time for irritation.

Best for: Anyone ready to get serious about anti-aging. Start slow—2x per week, then build up.

Vitamin C — Your Morning Armor

Found in: C Radiance Set ($245) — Cleanser, Toner & Lotion

Brightens, protects against pollution, and gives you that "I drink green juice and do yoga" glow (even if you don't). Our stabilized forms won't oxidize and turn orange in your medicine cabinet.

Best for: Dull skin, dark spots, or anyone who lives in a city.

Collagen & Squalane — The Smooth Operators

Found in: Age Defying Serum ($115)

While collagen molecules are too big to penetrate skin (science, sorry), they create a protective film that instantly smooths. Paired with squalane—your skin's favorite moisturizer—for that silk-sheet finish.

Best for: First signs of aging, dehydrated skin, or when you need to look amazing RIGHT NOW.

Rose Hip Oil — Nature's Retinol

Found in: Anti-aging Rose Gold Oil ($88)

Packed with vitamin A and omegas, this is your gentle overnight transformation in a bottle. Less irritating than retinol but still gets the job done.

Best for: Sensitive skin, acne scars, or retinol rookies.


How to Layer Like a Pro

The golden rule: Thinnest to thickest. Water-based before oil-based. Treatment before moisturizer.

Your AM Routine (5 minutes, max)

  1. Cleanse — Keep it gentle
  2. Serum — Hyaluronic Acid Serum on damp skin
  3. Moisturize — Lock it in
  4. SPF — Non-negotiable

Your PM Routine (for actual results)

  1. Double cleanse — Makeup remover, then cleanser
  2. Treatment serums — This is where the magic happens:
    • Alternate between Collagen and Retinol Serum and Age Defying Serum
    • Don't use retinol every night unless your skin's already used to it
  3. Moisturize — Hyaluronic Moisturizer
  4. Face oil — Anti-aging Rose Gold Oil to seal everything in

The Extras That Make a Difference

  • Active Eye Cream ($135) — Pat (don't rub) around the orbital bone
  • Glow Mask ($110) — 1-2x per week when your skin needs a reset
  • Rose Quartz Roller ($58) — Keep it in the fridge. Thank us later.

Real Talk: Your Skin Questions Answered

"Do I really need different products for day and night?"
Your skin repairs itself at night, so that's when you want the heavy hitters (retinol, rich moisturizers). During the day, it's all about protection.

"What order should I apply products?"
Cleanser → Toner → Serums (thinnest first) → Eye Cream → Moisturizer → Face Oil → SPF (AM only)

"Can I mix serums?"
Yes, but some combos work better than others. Hyaluronic acid plays well with everything. Vitamin C + E = power couple. Retinol prefers to work alone.

"How long until I see results?"
Hydration: immediately. Brightness: 2-4 weeks. Fine lines: 6-8 weeks. Deep wrinkles: 3-6 months. Consistency is everything.


The Rituals That Matter

The 60-Second Morning Glow

Splash with cool water → Hyaluronic Acid Serum → Quick roller massage → Moisturizer → SPF → Go

The Sunday Night Reset

Double cleanse → Glow Mask (10 mins) → Full serum cocktail → Rich moisturizer → Face oil → Netflix

The Emergency Dinner Date Prep

Active Eye Cream → Hyaluronic Acid Serum → Rose Quartz Roller (focus on cheekbones) → Smoothing Lip Balm → Liquid Shimmer on high points


Your Personalized Routines

For the Minimalist

AM: Cleanser → Hyaluronic Acid Serum → SPF
PM: Cleanser → Collagen and Retinol Serum → Moisturizer

For the Overachiever

AM: Full C Radiance routine → Hyaluronic Acid Serum → Eye Cream → SPF
PM: Double cleanse → Rotate treatment serums → Eye Cream → Moisturizer → Face Oil

For Sensitive Skin

AM: Gentle cleanser → Hyaluronic Acid Serum → Moisturizer → SPF
PM: Cleanser → Age Defying Serum → Anti-aging Rose Gold Oil


The Bottom Line

Great skin isn't about perfection—it's about healthy, glowing skin that makes you feel confident. Our products are tools, not miracles. Use them consistently, be patient with the process, and remember: the best skincare routine is the one you'll actually stick to.

Questions? We're here for all your skincare nerding needs.

Because luxury isn't about the price tag—it's about ingredients that work, textures you love, and results you can see.